If you own a website or blog, you’re probably aware that Search Engine Optimization (SEO) is crucial for attracting visitors. However, have you considered how influencer marketing can boost your SEO? A well-executed influencer marketing strategy can significantly increase your site’s visibility, thereby enhancing your SEO.
Building Relationships is the Core of Influencer Marketing.
Operating a website involves identifying and engaging with influential individuals in your area of interest. This process usually unfolds slowly and progressively. You might begin by commenting on their posts or mentioning them in your content. Gradually, you can start asking them questions and, when appropriate, offering them and their audience useful advice.
If you consistently provide value to these influencers, they will eventually take notice. They might start sharing your content on their social platforms, directing traffic to your site without any formal arrangement.
They’ll appreciate your valuable insights and share your expertise with their followers. Continue to nurture these relationships with influential individuals. Search engines will recognize these connections and assign additional importance to these links.
The Dilemma of Paid Promotion
Brands with blogs have more opportunities to connect with influencers than those without an online presence. Sure, you can pay an influencer to promote your products, but if you invest time and effort in building online relationships, influencers might support you voluntarily.
The influencer you collaborate with should have a large follower base interested in your product. Google is savvy enough to detect if you’re partnering with an unsuitable influencer for a quick, cheap promotion without a genuine connection.
Challenges of Acquiring Backlinks
In the past, bloggers and website owners were overly eager to acquire backlinks. People considered backlinks as the most vital aspect of SEO and would get them from any source. They would even pay for backlinks from dubious sites that existed solely to exchange links, regardless of relevance.
Common SEO errors include:
- Purchasing links
- Linking to irrelevant directories
- Marketing articles
- Keyword stuffing
- Inappropriate anchor text
- Broken links
The Importance of Backlinks Cannot be Overlooked
Google’s SEO algorithm still places considerable importance on backlinks. However, it can now distinguish between authentic and artificial backlinks. Only backlinks deemed beneficial to users are credited.
One of the most effective methods for website brands to gain backlinks is through guest posting on relevant blogs owned by influential individuals in your niche. Usually, the influencer will permit you to include a short bio with a link to your site in your guest post. This can lead to several other benefits.
Cornerstone Content
Consider directing your incoming links to your most significant content. Yoast emphasizes the importance of cornerstone content – the content that defines your website.
These four or five pages provide the most comprehensive information about your site. They are pages, not posts, as they remain relevant and are regularly updated. They’re likely to be your most visited pages.
Therefore, it’s logical to link your guest posts to your primary content. Many websites mistakenly link to their Home page, which often contains a variety of unrelated content. Linking to your actual content on expert-created pages is a more effective approach.
Leverage User-Generated Content.
Creating fresh, engaging, and valuable content consistently can be challenging. Some brands have addressed this issue by sourcing content from their audience. This strategy is particularly effective on platforms like Instagram and YouTube, where users can share photos or videos without needing exceptional writing skills. Red Bull, for instance, has successfully utilized crowdsourcing for numerous projects.
They’ve invited skaters and surfers around the world to upload videos of their skills on Twitter, Facebook, Pinterest, and YouTube and encouraged others to rate them. Crowdsourcing has given Red Bull access to thousands of intriguing stories, photos, and videos. This user-generated content, including links to Red Bull, has been shared by millions of internet users worldwide.